Joni has been nominated in the fourth annual Older People in the Media Awards run by older people’s charity, Independent Age, in collaboration with Gransnet, the social network for the UK’s 14 million grandparents. She has been nominated in the “Everyday ageism hero” category for her work with Yves Saint Laurent.
The other nominees in this category are: L'Oréal for Age Perfect campaign with Dame Helen Mirren, and Other Stories and Vans collaboration for SS2015 campaign with Daphne Selfe.
Nominations were put forward by members of Gransnet and the winner in each of the three categories will be decided by a public vote. CAST YOUR VOTE HERE!
The Older People in the Media awards are a celebration of the best representations of older people’s issues in the media. They hope to shine a light on the characters, marketing campaigns and individuals that have either positively portrayed older people, or sensitively highlighted the issues they face.
Winners from previous years have included, among others, Dame Judi Dench for her role in the film Philomena and Anne Reid for her portrayal of the character Celia in Last Tango in Halifax.