LOS ANGELES - A new Joni Mitchell album, "Hejira," has been scheduled for November release by Asylum Records. Her fifth for the label, it will be supported by a major marketing effort during the next three months according to George Steele, vice president of marketing services at Elektra/Asylum.
Noting that "Hejira" is Mitchell's first album since last winter, Steele stated that a promotional campaign in key AM areas would be added to a heavy FM schedule to take advantage of the holiday selling season. An acceleration of trade ads, billboards and in-store promotional activity is planned for January.
Copyright protected material on this website is used in accordance with 'Fair Use', for the purpose of study, review or critical analysis, and will be removed at the request of the copyright owner(s). Please read Notice and Procedure for Making Claims of Copyright Infringement.
Added to Library on May 28, 2018. ( 2,341)
Comment using your Facebook profile, or by registering at this site.
You must be registered and log in to add a permanently indexed comment.