LOS ANGELES - A new Joni Mitchell album, "Hejira," has been scheduled for November release by Asylum Records. Her fifth for the label, it will be supported by a major marketing effort during the next three months according to George Steele, vice president of marketing services at Elektra/Asylum.
Noting that "Hejira" is Mitchell's first album since last winter, Steele stated that a promotional campaign in key AM areas would be added to a heavy FM schedule to take advantage of the holiday selling season. An acceleration of trade ads, billboards and in-store promotional activity is planned for January.
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