Asylum Sets Joni LP

Record World
November 27, 1976

LOS ANGELES - A new Joni Mitchell album, "Hejira," has been scheduled for November release by Asylum Records. Her fifth for the label, it will be supported by a major marketing effort during the next three months according to George Steele, vice president of marketing services at Elektra/Asylum.

Noting that "Hejira" is Mitchell's first album since last winter, Steele stated that a promotional campaign in key AM areas would be added to a heavy FM schedule to take advantage of the holiday selling season. An acceleration of trade ads, billboards and in-store promotional activity is planned for January.

Printed from the official Joni Mitchell website. Permanent link:

Copyright protected material on this website is used in accordance with 'Fair Use', for the purpose of study, review or critical analysis, and will be removed at the request of the copyright owner(s). Please read 'Notice and Procedure for Making Claims of Copyright Infringement' at