A Penny For Your Thoughts

by Dick MacDonald
Montreal Star
August 24, 1968

Once upon a time, in a large city built on the slopes of a mountain, a young man harbored fond thoughts of helping his fellow citizens enjoy the wide scope of music in the folk idiom.

With a profound love for the traditional and the contemporary, he proceeded post haste to provide a central meeting place where the popular as well as the lesser-known performer could display his wares.

The young man first opened a small room on Bishop street where as many as 60 people could gather to hear the ballads of chansonniers. One lad who eventually acquired a mass of followers in his own land and in the country south of the border did his first public singing in this club called the Penelope. His name was Bruce Murdoch.

Requiring more spacious quarters, a new location was found five streets to the east. Among the numerous troubadours who passed through was a minstrel named Gordon Lightfoot. A wandering band which dwelled on an aspect of rock-blues first performed at this second Penelope; the young men called themselves The Sidetrack.

Realizing that many changes were taking place in the music of the day, the youthful entrepreneur obtained still larger premises on the fringe of the downtown area. The diversified collection of artists appearing on stage at the New Penelope was impressive, with musicians of international repute being invited to perform for spectators from all corners of the multilingual city.

The young man, by now 23 years of age, began encountering problems of a financial nature. The difficulties grew until he was confronted by the necessity of closing the doors of his establishment, which sorely grieved his heart. For more than two months he received no salary whatsoever.

Finally, his locks were shorn, he accepted the offer of a friend to engage in paid public relations activities and he began formulating plans to ensure the continued existence of his music hall. Hence, the Society for the Preservation of the New Penelope was formed in the hope that the citizenry would be sufficiently interested in the future of the place to render aid.

And that, Virginia, is the sad but true tale of Gary Eisenkraft and the New Penelope coffeehouse. It also may be the story of yet another crack appearing in Montreal's cultural foundation.

Eisenkraft is banking on a campaign by SPNP to bring in at least enough cash to jab a hole in a pile of credit notes now totaling more than $20,000. Without support, the coffeehouse will close.

First of the society's projects is scheduled for tomorrow at the New Penelope on Sherbrooke near Bleury.

A benefit concert between 6 p.m. and midnight will be broadcast on CFOX; guests will include Jesse Winchester and the Albert Failey Blues Band.

The society will strive for general donations for the coffeehouse, which is registered with the provincial government as a nonprofit organization (which it certainly is at this point).

Remodeling will see uncomfortable benches replaced by tables and chairs; seating capacity currently is approximately 250. Musicians may be requested to appear at reduced rates, at least until the financial crisis has been resolved. It's difficult, after all, to survive when a one-week engagement may cost $4,000, in addition to overhead of $600.

Eisenkraft, rightly so, doesn't attribute the problems to a lack of press publicity. He does question broadcasting, however; for the most part, it highlights the Top 40 or a middle-age package without airing folk-oriented experimental music of today. Unless the proper atmosphere prevails here – not one of apathy but one of sympathetic concern – it will be impossible for any impresario to hobble along.

In a mood which can only be described as hopeful under the circumstances, Eisenkraft has announced the fall programs may include Odetta, Richie Havens, Joni Mitchell and The Fugs.

Should the New Penelope fold, it will be Montreal’s loss.


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