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PepsiCo has underwritten a rock music series that the U.K.'s Granada Television International is trying to sell to 25 markets outside North America. The series features opening and closing Pepsi credits and spots. Granada already has sold the series to U.S. cable channel USA Network and the Canadian Broadcasting Corp. withouth the Pepsi spots or credits. Pepsi contributed close to $3 million to cover half the cost of 13 one-hour episodes of "Wired," the rock movie featuring interviews, features and performances by Whitney Houston, Joni Mitchell and others.
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